Why Digital Marketing is Important in 2019?

Digital marketing has undergone a lot of transformation since its inception. Now, it is not just limited to surge search engine rankings, it is more into gaining the attention of potential customers to various digital marketing trends and strategies.  The digital trends 2019 like artificial intelligence and voice search that has dismissed earlier are now gaining immense importance today. Here are few new digital marketing strategies that added huge importance to digital marketing today.

Artificial intelligence optimizing customer service

Artificial intelligence which is a part of digital marketing today is enabling the business organizations to analyze consumer behavior, search patterns by using the data on the social media platforms. It helps the business know how the customers fin their products and services and help you optimize your customer service. A business that chooses to opt for artificial intelligence in the year 2019 will gain that competitive edge and accelerate the growth of the business.

 Augmented reality advertising lowering conversion costs

Augmented reality advertising is a new strategy that has made digital marketing important in the year 2019. The business that implements programmatic advertising will be able to use artificial intelligence to automate ad buying. The new strategy will help you target a more specific audience. Real time bidding for advertising will enable the business with higher conversions and lower acquisition costs. This new advertising trend is changing the face of digital marketing in the year 2019 and would turn to be a strategy for 90% of digital display ads by the year 2020.

Improved customer service thorough chat-bots

Chat-bots are an important digital revolution in the digital marketing trends 2019. The business that are using chat-bots will be able to use AI for an instant chat with the customer round the clock.  This technology in the digital market is bound to save a lot of money to the business especially in health care and banking sector.  These virtual assistants enable the business to provide best customer service with a responsive and prompt reply and recalling buying history.

Personalized marketing strengthens customer relation

The new strategy boosted the phase of digital marketing. With the availability of data like consumer behavior, purchase history, pages landed on, targeting the buyer with the personalized content has never been this easier. Personalization marketing done by SEO company in Bangalore……. Read Full Article

How Responsive Web Designing Helps to Digital Marketing

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In this world of technology, almost every business has a website to promote their business. But often many businesses fail to understand that having a website is not enough, the business website should be responsive in order to attract visitors and convert it into sales.

What is Responsive Web designing?

The primary aim of responsive web designing is to boost digital marketing. Every person visiting your website gets the best viewing experience with seamless navigation. The responsiveness should be the same for different devices, be it smartphone or computer, the website should be user-friendly and prompt with right user content.

If your website is not responsive then the visitors will stop engaging on your website. This is primarily because the content is not attractive and people want to invest their time in something good and appealing. The response designs majorly focus on the user experience across different platform, this helps to boost the business and leads. The site with quick navigation and attractive content always stands out.

The responsive web designing follows right strategies so that the website is compatible with different screen size. The data should not be distorted or lost during the transition. A highly responsive website is very crucial to generate the sales for the business. It will help correct planning of digital marketing strategy.

Effective of Responsive Web Designing on The Digital marketing

Responsive web design allows users to work seamlessly on all the platforms like desktop, smartphones, and tablets. Some businesses highly prefer to attract only mobile users, but due to the lack of responsive web designing, they often tend to lose customers.

1. Traffic Booster

A business website can notice a great hike in their over traffic once the website is responsive. Your website will experience less bounce rate because all users prefer to spend quality time in a website which is attractive, easy to navigate and has the right content.

It is advisable to approach responsive website design company in Bangalore to redesign the existing business website in order to boost traffic organically. Once your website has a lower bounce rate, Google will automatically suggest your website. Moreover, a website with responsive web designing has a positive effect on the search engine result page.

2. Increase Sales and Revenue Generation

The ultimate goal of a business is to create leads and generate sales. With responsive web designing, you can easily achieve the goal. If the visitor finds your website content appealing, you can easily notice a hike in the sales and lead generation.

A person/ customer will only spend quality time in a user-friendly website. Hence, it is must for the business to focus on the responsiveness of the website. digital marketing company in Bangalore can help with the right strategies to reach your sales target once you have a responsive website. A website with a good digital marketing strategy is only helpful when you have a good and user-friendly website.

3. Better User Journey

A responsive web designing indirectly makes the visitors spend quality time on the website. If the web site has good content management and has visually appealing content, you can notice the visitors prefer to spend quality time on site. This way you can focus on improving new products and strategies to convert the lead into sales. In short, responsive web designing helps to improve the overall user journey.

4. Affordable

Designing a responsive website is not a costly affair, all you need is to approach the right company to get the job done. Responsive website designing company Bangalore is one way to update a regular website into the responsive website so that it is compatible on all the platforms and look appeal to the target visitors.

The entire process is also not time-consuming. Moreover, the SEO compatibility of website can be boosted via responsive web designing. The digital marketing company in Bangalore follows right strategy for better site management.

Google’s algorithm highly prefers responsive website with less bounce rate. It is a great way to fetch organic traffic to your website and boost revenue. A responsive web designing can help you to achieve the result that you want, follow the trend and stay ahead of all your competitors.

 

Best website designing company in Bangalore the details below:

NEXEVO TECHNOLOGIES

 

#2, HM-155, 1st Floor, 2nd H Main

Opp. Cuppa Cafe, East of NGEF,

Kasturi Nagar, Bangalore – 560043.

 

Office: +91-888-010-2111

Mobile: +91-959-150-5948

 

 Mail: Info@nexevo.in

 Website: NEXEVO TECHNOLOGIES

 

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7 Essential Tips to Improving Your Website in 2019

As the days are passing, we could realize how many people are moving towards the digital world in terms of developing their business. Also, most of the businesses are highly associated with the website where anyone can easily take the business to the maximum number of people. It is the main reason where people who have started to develop the website would mainly like to focus on it and go ahead. If you are one of them, then make sure to follow some of the essential tips in order to improve the website as per the current trends.

Website Development Company in Bangalore

By following the essential tips, you can start to develop your website with professional website development company in Bangalore to its potential and make more money than expected. In case, if you are the beginner but struggling to manage, hope the mentioned tips would be helpful in terms of maintaining the business.

Choose the Respective Niche

It is mainly considered to be the important thing where most of the people are looking for the niches to utilize it. Yes, by following the respective niche, you can start to develop your business that whenever you want. At the same time, it is also easy for you to handle the business by knowing more about the skills required. Yes, you need to improve your skills at any time. In case, if you would like to know more stuff regarding the business to develop, and then you can find the best web designing Bangalore that whenever you want.

Include Blog

It is the main thing where you need to focus on it and start to follow the best level of process in terms of posting the stuff related any niches which have been chosen already. The thing you should keep it in mind is posting the contents must be original which shouldn’t be similar to other posts which are available across the internet at any time.

Images can be Optimized

Usually, the time taken for loading the website pages is always common to experience. If you are the one who is facing the same issue with your website when it comes to loading the pages with images, then you can optimize it in order to make the process simple than expected. So, whenever planning for the website to run, this process is essential in terms of grabbing the attention of the people.

Connected Through Social Networking Sites

It is said to be the important one where you need to follow without missing it. Yes, the social networking sites are always essential to handle it. Even millions of people are highly focused on it for various purposes. If things like a promotion for your business is required, then you must be integrated your website with social networking sites. If you are struggling to handle this, then you can also seek website development companies in Bangalore for further process to be done.

Check Traffic

Whenever planning for the business associated with a website, then it is necessary for you to follow whether the traffic is received or not. Well, based on the traffic, you will be going to see the profits from your business. This could be the main thing where every business person should be a focus on it. Once the traffic is improved in your business, then you will be going to witness the huge profits in a short time for sure.

Set Attractive Theme

In order to grab the attention of viewers, it is always crucial for the people to set attractive themes. Make sure to set the themes according to your niches. Yes, this thing makes your business to grow and helps to convert the viewers into customers in a quick time. So, whenever planning to run the website, it is important for you to keep it in mind. Also, you can seek help from best web development company in Bangalore as per your wish.

Monetizing the Website

If your business highly depends on the website in terms of making money, then monetization is always important. Yes, by monetizing the website, you can make more money than expected. Once this process is managed to handle, then you will witness the growth of your business in a short period.

Wrapping up

If you are looking forward to improving your business with the support of a website, then follow the above-mentioned tips in order to develop for making more money through business.

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HOW TO MAKE YOUR WEBSITE MORE ACCESSIBLE TO VISUALLY IMPAIRED

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All website owners primarily aim to gather as maximum guests as he can on his website. In order to do the same, one must need to understand the needs and demands of the audience. The one who gains from the opportunity wins over the other competitors who lack coordination with the users. There are a large number of potential audiences that want their needs to get fulfilled from your site and that’s the point of time when the owner should grab the opportunity and make full of it. The potential users can be any category and your site should be welcoming all the visitors like website development companies in Bangalore do. Here, we are discussing the ways by which you can make your site accessible to various visually impaired people. Have a look:

1)    Make the content size large

To make your website content accessible to visually impaired people, your text font size should be larger and bigger than normal so that they find it bit easier to look. It could be possible that some people prefer the content in extra zoom size. For that, you can give a zoom alternative on your site so that impaired people can zoom according to their choice and preference. However, you should try creating your layout in bigger font sizes and ensure that the layout doesn’t break.

2)    Choose the color combination wisely

Color choice is the most important aspect of a website that makes the design of the website attractive. Website development in Bangalore suggests that color contrast should be chosen by considering the needs of every user. Your audience might include the people who are colorblind. Colorblindness can be caused due to any eye surgery or injury and the people who have this issue are not able to see some colors. However, it is difficult to offer them completely different color themes; but the simplest color combinations for the text can be used in order to reduce the confusion that may take place otherwise.

3)    Offer a mobile version of the website

Today, every site has its mobile version as the population is switching from desktop to mobiles. If you have a mobile version of your site makes it accessible to the visually impaired people by creating the mobile layout for larger screens as well. This is because components of the mobile web are regularly rearranged and demand less to scale up and down. The more focus is on text rather than its counterparts. Therefore, it is much easier for the people who have obscured vision and issues with differentiation and shading. Offering them the mobile version on a larger screen can help them to a great extent.

4)    Keyboard shortcut accessibility

There is a major problem that all visually impaired people face while running the website and that is navigation. Making everything accessible over the keys is one of the valuable help that you can give to your audience. Also, it would be helpful for normal users as well. Both the users can easily navigate the site by utilizing arrow keys and with a couple of speedy keystrokes. This also reduces the amount of strain and discomfort that eyes of the impaired individuals bear.  Elimination of use of cursor over the screen saves a lot of time and they would not need to spend a lot of time in front of the big monitor screens that creates discomfort for them. Therefore, the accessibility of everything over the keyboard is a great valuable addition that you can give to them.

5)    Less use of programming techniques

There can be various visual impairments that a person is suffering from such as Retinitis Pimentos, Glaucoma, Retinopathy and cataracts etc. that can decline the contrast affectability. Due to this, the person’s ability to differentiate between the shades and dimension reduces. To offer them a satisfying visual experience you should create the layouts very simple with subtle angles and slight moves to make the interfaces spotless and unclog to the visually impaired individuals. One should avoid using techniques like JavaScript or CSS so that user can navigate the things easily and do not make use of highlights to increase the contrast.

Conclusion:

So, these were some of the ways by which one can make their website accessible to visually impaired individuals.

Why a Website is Important for your business in 2019?

Website Development Services in Bangalore

It is already 2019 and you still do not have a website? You are losing out of profits because a major chunk of the world’s population has gone highly mobile and everybody is using computers for a long time. If you wish to take your business ahead, you simply cannot survive without a website. These days’ businesses that do not have a website or social media presence are not considered as genuine or up to the mark. Businesses of all sizes and types must have an online presence and a proper strategy. There are many small to mid-sized businesses that consider the trade an entirely offline thing. They try all types of traditional promotional ways to get in touch with the customers. But why don’t you try to attract customers because they are spending maximum time online?

A website is a pure business tool and the web can play a major role in building an offline relationship as well. You do not need a huge budget or dream of unusual profits; you will slowly start reaping the benefits. So, along with marketing here are rewards for you, take look:

Greater Accessibility

The aim of having a website is to give wings to your dream by spreading your business. Accessibility is all about letting people interact with you about your business at any time, 24/7. You do not have to present on every online channel, you just need a website and chose your target audience wisely. Initially, you can have a website that is easy to navigate and looks simple yet so professional. It should be more like a booking tool where customers can get in touch with you, the website should act like a 24/7 receptionist. Your aim is to connect with the users and if you are getting your website designed by technology experts, it would be mobile responsive. You can never miss the opportunity of earning new leads. This will also help your website to rank high on search engines, people would find you a lot easier and Google will be impressed too.  A mobile-responsive website is also very important for email marketing, it is important if you are seriously planning ahead for inbound marketing. For all that you need to hire the Web development company in Bangalore.

Professionalism

No business can go ahead without professionalism and having a website is the first sign of professionalism. A website adds authenticity to your business, it becomes more genuine. This is why it is very essential to have a professional and smart website sans gimmicks.

Showcase your skills in form of content

 When you have a website, you have a purpose in mind mainly conversions and better business. Users would love to see and know more about your product/services and a website is the best to let them know. When you have a site, you can add engaging content. You can have a case studies section and post all very crisp and relevant information, product details for the users. Statistics show that by 2019 and 2020, more than 2 billion people would be buying goods online. A business that is into regular blogging definitely receives more leads. Your aim is to have loyal customers and make the most of them.

It’s your portfolio

Your website is your online portfolio for your services and products. In this fast life, businesses find it very difficult to showcase their work. Clients can be a better understanding of your business just by looking at your website and it would also enhance credibility.

Conclusion

The internet is so globalized that it can open up a huge client pool and also give you your target audience. Now that you are planning to take your business to the online arena, you need to create the perfect online presence. Entrepreneurs are busy looking at all the aspects of the trade, it’s a tedious task to manage an in-house team, therefore think of outsourcing. Bangalore is an information technology hub and there are so many web development companies located in the Silicon Valley of India. It’s not very easy to choose the website development companies in Bangalore but that’s something you must do before handing over your project. Ask people, ask old clients and look for recommendations. Look for a company that has an impressive testimonial of designing websites similar to your requirements. You need some serious experts to get an impressive website done; you need to look into the budget part also.

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Why Your Website is Losing Attention and How To Prevent it?

Are you losing out visitors to your website? Your business site is not getting enough attention? You are very upset because you had an excellent ranking and you were receiving a lot of relevant traffic that was even generating leads, emails, phone calls, emails, and sales. But suddenly your website is not getting attention and you are alarmed. Now you check your ranking to see that it has seriously gone down. You don’t need to panic because a web development company in Bangalore can definitely do something about it.

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The reasons why your website could lose attention?

A lot of people contemplate that website creation is simply a design but a genuine design has a specific discipline and a lot of perfection. Apart from design, catchy and proper content placement also plays a very important role. Take a look into the details of why your website is losing attention and how you can get rid of it:

1. Outdated design

Every book is judged by its cover, its true for even for websites. Visitors do not tend to visit a website that has old design format because they find the design uneasy. As a solution, you can opt for a facelift from a professional website design company. These days there is no space for basic HTML designs, you need to implement the best knowledge to design an appealing and technically strong website.

2. Content is improper

Content is king and the kingdom depends on the ruler. Web design is not only about pixels, images, colors, and high definition graphics. Content, the kind of text also plays a major role. Too much or too little content is not acceptable, try to fit optimum content and it should have a quality. Content that would be placed must not have typos and grammar errors. Use professional and larger fonts so that people find it easy to read.

3. The navigation structure is not clear

Visitors have to land on a website and keep looking for a piece of information. There are websites that are so complicated and the navigation options are not user-friendly at all. Bad navigation repels visitors and is also harmful to SEO. The best thing to sort out this issue is to hire the best team of designers who have knowledge about it. The designer must keep himself in the visitor’s shoe and then create a user-friendly navigation. Consider the user needs and restructure the navigation.

4. Your website depends on old plugins

Visitors do not have the time to install outdated plugins to read the sales content. It’s best to use HTML 5 for all animations and videos so that users get an all new and better experience. There would be users who would not watch the videos, for them add a transcript, a summary, and notes.

5. Auto-play videos in your website

Visitors generally tend to click the ‘Back’ button when they come across an auto-play video. Then this is definitely something that repels visitors. In today’s time, people enjoy freedom and flexibility, they would like to choose what kind of content they would access and consume.

6. Obtrusive registration requirements

Gated content definitely helps to drive sales but restricting the registration requirements directly affects, lowering the conversion rate. While creating the registration, judge whether the fields you add are necessary or not.

7. A slow loading website is unacceptable

The world is fast and it’s getting faster day by day, therefore a slow loading website would lose out relevant traffic. Most of the consumers wait for 2 seconds for the website to load and they abandon a site that takes more time. If your site is facing the issue, work on and optimize the page loading time.

8. Call-to-action missing

According to a research it has been seen, almost 80% of normal B2B websites miss the call-to-action button. This is all about not mentioning about the sale and it definitely repels visitors. It is important to prompt your customers to take an action and this can be done with a compelling call-to-action button.

Final words

Some of the other reasons are not using the ‘exit intent’ technology, the website is not responsive, your content fails to live up to the landing page promise and product benefits are not clear. Now that you know the reasons why your website is not getting enough populated, you need experts to work on if your site is facing any of the issues. There are so many reputed web design companies in Bangalore that offer all types of the solution including redesigning. Make sure your website is in expert hands.

How To Avoid Website Fails? That Will Increase Your Sales

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We are all very much aware of the fact that the people are running their business with the help of their websites. In the current scenario, most of the websites that support business people help to increase the sales of products as well.

As everything turns into digital, customers and clients are always seeking for the things to handle in a smarter way. This could be the main reason that most of the business owners are started to focusing on the business which is highly handling with the usage of the website.

Nowadays, every business requires a website that supports your sales in a better way without any difficulties.

On the other side, most of the business owners are struggling to maintain their websites and started losing the site which helps to improve the sales of products or business.

In case, if it is not mobile friendly, then there will be a chance of reduction of traffic to your website and started experiencing the earnings in a quick time. So, make to handle your website that largely supports mobile devices as many shifts to mobile to gather each and every detail available on the website.

Find the best SEO Service Company

If you are the one who is struggling to run your business without the proper support of the website, then you are in the right place where you can make use of it.

As we mentioned earlier, the website is considered to be one of the important things that every businessman should utilize it. In case, if any proper website is available for your business, then make sure to develop a website for your business in order to increase the sales.

Once it is followed properly, then there is a chance of improvement when it comes to sales.

In case, if any businessman missed focusing properly on the website without any further updates, then there is a chance of losing customers or clients.

In order to avoid this kind of issues, then you can search for the best SEO service company Bangalore at any time.

You can find a lot of service companies which are working hard for the customers and clients to develop their business through maintaining the business. By using these companies, you can expect the contents for your site which are actually lacking.

Once it is followed properly, then there is a chance of getting back your business on the right track.

Recover from loads too slowly

Loading speed of the website is always playing a crucial role among the businessmen. Based on the speed of loading on your website, the customers will visit your site.

The main thing one should keep it in mind is if your site lacks the speed when it comes to loading, and then there will be a chance of losing viewers for sure.

There are several websites available across the internet; if they missed visiting your site, there would be a chance of jumping into the other sites. Yes, the competition between the businessmen is pretty heavier in recent years.

To avoid this kind of issue, you can contact website design & development service in Bangalore. Apart from offering the best services to develop your business, they are also helping to recover back your business on track.

So, whenever you are seeking for the website to recover back, then make sure to visit the best SEO companies available.

Once followed properly, then there will be a chance of getting back your old customers to your site and improve your business in a short span of time without any difficulties.

Avoid guiding viewers to go to other sites

We have mentioned earlier, in case, if any viewers feel too slow loading while entering your website to check about your business, then he/she may feel disappointed for sure. Also, they don’t feel or experience loses when it comes to missing your site but you will start to lose your revenue due to fewer viewers.

This could be the main reason where most of the people who are running their business are seeking for the best SEO companies to target and expect the better outcome from them.

Hope the given stuff will be helpful for all the businessmen who are facing issues running the website.

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Why You Should Redesign Your Website

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7 Attractive Reasons You Should Redesign Your Website

An attractive website is must for all the business. A nice looking website can quickly get the attention of audiences and people would love to spend more time in order explore the content.

The online presence is highly influenced by the look of the website. A website plays a very curial role to build the first impression of the business. This gets mandatory if your business website is the only source of contact for the customers.

Here are top 7 Attractive Reasons Why You Should Redesign Your Website

1. Upgrade

Every day the technology is changing, people are looking forward to implementing creative ways to boost their market value. Resigning is the best way to upgrade your current image.

You don’t want your company to have the same boring website that looked too long and boring.

Nexevo Technologies can help you to change the overall look and navigation of your website. By changing its look you can also be part of the latest trend and technology.

2. Navigation Trouble

It is always important to keep a check on your competitor’s websites, companies are using new techniques to attract customers towards their business. When you are creating a new website for your business it is must to give special importance to the navigation.

The overall navigation should be easy and a user should have a friendly experience while exploring the website. Always hire website redesign company Bangalore to do the best designing for your company website.

3. To Achieve the Desired results

It is obvious for every business to have a goal, every business implements different strategies to achieve that goal.

A website plays a very crucial role to reach your goal by increasing the lead generation and overall sales.

A website Redesigning from Nexevo Technologies can give fresh look to your business. Rather redesigning the entire website you can plan to redo a particular section to garner immediate audience attention.

A little tweaking in the final look can make a huge difference when it comes to the overall user experience.

4. User-Friendly

The primary goal of creating a website is to attract customers. It is must have a website which is designed as per customer need and not only for the business purpose. If the visuals of the company is not very attractive it can be annoying and too monotonous for the customers.

Hence it important to hire a good website redesign company Bangalore. Companies like Nexevo Technologies make use of the right strategy to communicate the information to the customers.

5. Mobile Friendliness

As per the research users spend huge time on their smartphones. When it comes to dealing with business mail or searching for something online, people highly trust their smartphone. It is essential for all the businesses and companies to have a website which is mobile friendly. This increases the overall readability and reach of your business.

In fact, Google provides the website which is friendly on mobile devices. At the end of the day, the user wants to get all the information as per their convenience and of high quality.

A good website redesign will ensure that all the data remains intact and is also of excellent quality for the customers to explore and use.

6. Boost Responsiveness

As a business owner, you not only want the customer to visit and stay in your page, you also want them to make a purchase decision.

A mobile with great design is considered as friendly and has good responsiveness. When users spend the good amount of time on your website you can notice a drop in the overall bounce rate.

A website design is a perfect choice if you want to increase the overall sales and lead generation. Moreover, while redesigning the current website you can always examine and discard the old content.

7. Increase Credibility

The hard reality is people highly judge a business via its website. A monotonous and old website is obviously a turn off for all the users. Redesigning your website gives people opportunity to trust your business.

A user-friendly website is necessary at the same time it is important for the business website to look attractive and appealing. There are many reliable Website Redesign Companies in Bangalore which can make the task super easy.

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How to get Google Image Search Traffic ?

Images can actually help in traffic generation but they are like the unsung heroes. Yes, you got it right; this article would speak about the Google Image Search which helps to get more audience to your website. Online content, at least a majority of them is a combination of text and images where text definitely gets attention but images are the ones that help in drawing the attention. You must now remember that images are also a type of content, a very important part of content marketing.

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It’s really difficult to get the exact number or the stats of the amount of search traffic Google Image generates or accumulates. The big reason is that Google is not disclosing these statistics publicly. But there the experts did find out some relevant information and that is a huge number. These days, visual content gets ample importance because only a drab piece of text is not enough. This is the reason why Google Image Search came into existence, another successful brainchild. If you are interested to create a stronger brand name, hire an seo company in Bangalore.

Everything About Image Optimization

SEO has mainly overlooked image optimization but now it’s the best way to be ahead of your competitors and create a bigger brand name. The aim of image optimization includes three main things:

1. Opt for images that support the ranking of your page and the traffic

This simply means that the images must be relatable to the keywords that you choose for page ranking. For instance, you are optimizing for ‘gold necklace’ then you must include images of ‘gold necklace’ and also optimize the images of ‘gold necklace’ for the keyword. The search engine results are actually based on the technique of image optimization.

2. The next aim is to obtain a high ranking in Google Image Search

Google has an entire search engine for the ones looking for only images. So, you need to ensure that your pictures rank higher in Google Images Search engine. It is the best way to create brand awareness. You would also have queries about where the image landed from? Just beside the image, the information is shared for the audiences. The search result contains a hyperlink and you can click it to visit the website. It’s definitely a way to attract a larger number of visitors.

3. The images must be displayed properly on social media platforms and in PPC

You post a link to your content on any social media platform, you would want the images to appear great, reflecting the quality and therefore image optimization is of utmost importance.

The image optimization process explained

• Add relevant keywords to your images – Image optimization firstly means linking them to the right keywords. You must name the image file according to the keyword. The keyword must be included in the alt attribute for optimization purpose. Add keyword in the caption and the title.

• Image sizing and format essential for Google Image Search – Are you images correctly sized? In case your images are tiny, it won’t enhance the value of your page. If the images are bigger than perfect, the loading time would increase. The perfect size depends on the width of the segment where the content is displayed without including sidebars. A Jpg format is a standard one that is used. For sophisticated images, use the GIF or PNG formats like marketing graphics or company logo.

• Image metadata – There are 3 types of metadata: technical, descriptive and administrative. For optimizing images, use the descriptive metadata. You need to add an alt text, title info and caption.

• Adding Image XML Sitemap – Create a sitemap for your images and you need to inform Google about it. It’s easy, Go to Google Search console and click ‘Crawl’ located in the left-side sidebar. Choose ‘Sitemaps’ from the drop-down menu. Click on ‘Add sitemap’ to add the URL.

Tracking the Traffic with Analytics

Since July 2018, Google felt that a lot of webmasters did not understand the role of Google Images in generating site traffic. Google rolled out a new referrer URL that is specific to Google Images. This would show the last page that the user landed on and clicked to visit the webpage. This would give better SEO scope and you could get more traffic. You can track the Google Image Search Traffic even better using Google Analytics.

Conclusion

You cannot neglect image optimization or else you won’t get traffic from Google Images Search. You need an expert to manage all of these and that is why you need to find a reputed and experienced Digital Marketing Company in Bangalore. Image optimization is a part of Search engine optimization and it’s gaining a lot of importance in recent times.

Are You Interested to Take Our Services: Nexevo Technologies

Best SEO Strategy for Ranking and Sales (Updated 2018)

Internet Marketing Company Bangalore

Well, almost all the online website creators are struggling with getting their website ranked at number one on a search engine like Google. There are only a few websites that could be able to manage their top rankings on Google and are easily gaining profits from their customers. SEO services in Bangalore offer a variety of tips and their suggestions will surely help you in enhancing your sales and ranking on search engines. If you are also struggling to maintain your position as number one then you have to follow certain steps which are mentioned below:

1. Basic Understanding of SEO is Important

It is very important to understand the demands and perspectives from the other side i.e. the search engine. What if you enter a search keyword and Google offered several links but none of it is in your use then definitely you would not go back for searching your stuff all over again. In a similar way, Google wants you to submit the data online which your prospects desire to look for. If you are better than the rest of the people, your content would gain an upliftment. For this, you may search the best keywords and the most frequently asked questions.

2. Understand the Language of your Customers and Work Accordingly

You have to be mindful of the needs of your customer. For this, you may also take help of online & digital marketing company in Bangalore which can help you in gaining a better insight about the needs of the customer and then you may transform this knowledge in the form of quality rich content on your website. The use of language in a natural form is always considered to be advantageous for the customers. If you act as a resource for your customers, then surely you will gain reinforcement from Google. You can use the topmost SEO tools for searching keywords and other alternatives.

3. Resourceful Content is the Key

Content includes the written articles, chats, lists, videography, images, sounds, guides etc. you must always utilize the various types of contents to interact with your customers and try to understand their hurdles and should seek to provide answers to their queries. Draft your content wisely, perform thorough research by looking for the keywords most searched for. The content would be appreciated by Google only if the customers would entertain it. So, the demands of the customers should decide the niche of your content.

4. Listing Yourself is Crucial for Ranking and Sales

Your prospects and Google would be able to find you easily if you cite your website on local inventory, national and niche-based directories. It will expand your exposure to the business and lead to improvements in rankings. By assuring that your business profile is completed on Google and you must promote your business through this profile whenever you get a chance to do it. Google likes images and content that can keep the audience engaged.

5. Backlinking Enhances your Popularity

Why would anyone like to form a connection with you if no one links to your website? Backlinks are very important and they can commendably enhance your ranking especially if the respectful sites form a link with you. There is a direct correlation of the rankings on a search engine and formation of quality backlinks and the correlation is positive. You should keep an eye on the backlinks of your rivals and explore the further chances to form links with quality sites.

6. Keeping a Check on Your Progress Record

Evaluation of your input and performance on a regular interval will keep you updated with the SEO strategies and marketing tricks you are using. But make sure that the evaluation is purposeful as you should keep in mind certain specific goals for your business when you start analyzing your performance. You may use wireless carrier for exploring different options and other opportunities to enhance your sales and website rankings on Google.

Conclusion

The improvisation is a gradual procedure and the sooner you start, the better it will be. Make a plan for yourself and keep an SEO checklist with you so as to keep a track of your work and accomplishments.